The Difference
Turn the bottle over.
Pick up almost any body lotion from a mall or a drugstore and read the back. It's a book. Ours is shorter than your grocery list — and every line of it is there for a reason.
Wolf & 60
8
Ingredients
versus
A Mass-Market Lotion
39
Ingredients
Counted off the back of a nationally sold body lotion. We're not naming it — plenty of people like it, and this isn't about them. It's about what you're putting on your skin, and how much of it you actually need.
Every One Of Them · Body Lotion
Here's the whole list.
Not a summary. Not "and other ingredients." This is everything that goes in — eight, for the body lotion. Every other product in the line lists its own, on its own page, and none of them run past twelve.
- 01Distilled WaterThe only thing that actually hydrates is water, so that's where we start.
- 02Shea ButterThe richness you feel the next morning.
- 03Jojoba OilAbsorbs in and works with your skin.
- 04Emulsifying WaxHolds water and oil together so it never splits.
- 05GlycerinDraws moisture up from the body and down from the air to moisturize the skin.
- 06PreservativeThis gives it its shelf life. Without it, lotion lasts less than a week in the refrigerator.
- 07Vitamin EIs good for the skin and prevents oils from turning rancid.
- 08FragranceScent — always optional.
What You'll Notice
Less product
Longer bottle
Softer hands
It behaves differently, so use it differently.
A half-dime to dime-sized amount covers both hands. That surprises people — most lotions are built to be used by the palmful, because there's so much water and filler in them.
Because it's concentrated, the bottle goes an unreasonably long way. And every ingredient in it is in there for a purpose — nothing added to bulk it out or pad our pockets, and nothing your skin has to work around. That matters if your skin has opinions.
Made without parabens, phthalates or GMOs. Vegan, and never tested on animals.
Bespoke · Made to Order
Bring Your Own Scent
Have an essential oil or fragrance you love? Bring it to us and we'll blend your own body lotion in the same eight-ingredient base. Stay and watch it being made, or pick it up in a day or two — whichever suits you.
Request a Custom Batch